Tag Archives: working single moms

Gina Panettieri: How Does She Do IT?!

Gina Panettieri, President and Founder of Talcott Notch Literary agency with her children: Rachel, Aaron and Aric on a camping trip.

Few executives are as engaging or as approachable as Gina Panettieri, a 20 year veteran in publishing. I could sense her boundless energy and excitement about her job and her family during our phone conversation. Gina has built an incredible career helping other authors get published—and she did so while juggling her own writing endeavors and raising  three children as a single mom. Gina worked as a freelance editor, writer, agent and now founder of Talcott Notch Literary agency, which she established in 2003.

Milford, Connecticut-based Talcott Notch, is a rapidly-growing boutique agency that seeks to represent “fresh new voices in fiction and nonfiction.” Gina’s writers have been published with small indie publishers as well as major players such as McGraw-Hill, Wiley, Berkley, HarperCollins and others. And I could tell from our conversation that Gina loves working with her writers and finding new ways to inspire them while thriving in this ever-changing publishing environment. Her ability to adapt in business seems to be rooted in the very fact that she has become an expert in change and finding new ways to succeed while juggling multiple roles—something she had to master as a single mom, and likely why she seems so mothering and supportive of her writers.

I discovered Gina via her well-written and insightful book: The Single Mother’s Guide to Raising Remarkable Boys , which she published in 2008. The book is based on her own experience—but also on research in such areas as financial and educational grants for mothers. Gina’s book helps prepare newly single moms to tackle the many varying roles required of them and to find inspiration to do so. As one can imagine, I’m thrilled to interview Gina for NV’s Single Working Mother Series!

Q: As the single mom of two young boys, I can relate to many things that you write about in your book. What especially resonated with me is the need to find good male role models and the many jobs moms juggle for their kids, including: “coach, chef, cheerleader, buddy, housekeeper, teacher, disciplinarian, and nurturer.” How did you best manage all these roles as a working single mom?

GP: I’m never going to say it’s easy, because it’s not. One thing I did very intentionally was build a career where I worked for myself and could set my own hours. Those were long hours, but they were flexible. I also made certain I was up an hour before my kids were. I needed to clear the decks, get my day’s agenda set and orient myself before anyone was up needing me. If your kids are up before you, you’re always going to be behind the eight-ball since the first thing that will hit you upon awakening is some problem, some issue. You need your own time to get your head clear.

Know your limits. Don’t beat up on yourself if something’s not perfect. Streamline housekeeping by getting rid of what you don’t need and learn the world’s not going to implode if you eat sandwiches for dinner. Set your priorities, and do it right. Time with the kids, being there with them, is the most important thing. Don’t be afraid to say ‘no’ to something that would stretch your resources too far, or find someone reliable and trustworthy to help, whether it’s carpooling your kid to sports, or tutoring in a subject you’re not that great in (a little rusty on that Trig? Call your cousin the engineer or a neighbor). Skype is a wonderful thing.

Beyond that, in being able to act in a number of different and often conflicting roles with the kids, I found it important to speak very directly and openly with them. Establishing rules, expectations, discussing the realities of our living situation. As a single parent home, we couldn’t possibly have the same lifestyle as the high-income, dual parent families and we needed to keep a dialogue about that.
(Later in a follow-up phone interview, Gina suggested that some parents seek out a big brother/big sister program to find good mentors for their kids. I think that’s a great idea, as it’s tough to qualify as a big brother and most are stable and not likely to move out of the area any time soon.)

Q: What advice do you have for other working single moms to help them manage the guilt we all feel when trying to juggle work responsibilities and passions with that of parenting?

GP: You know, all working moms feel the same guilt. We’re all in the same boat. That doesn’t go away even if you had a partner at home helping. I think the most important thing to do is to make time to spend with your children every day and not let them get swept away on the tide of your responsibilities. Make it OUR time. Don’t let yourself be so busy you can’t talk to them, or come sit with them for a while. That’s one of the reasons I got up before them in the morning, to try to get the little pesky duties out the way before they got up. Yes, the laundry may pile up, and the dishes may not get done. Have them help you with them and do them together. We actually were renovating the home we were living in and I taught my boys (and some of their friends) how to lay wood flooring and we all did it together and it was fun. (I did end up with some socks stuck between floorboards as the pieces were nailed in place (!), but we cut them away all but for a few threads that became part of the living, breathing home we were building together). Share what you do with them. And when you’re in the car, pull their damned headphones out and make them talk! Seriously, no tuning out, you or them.

Q: How old are your children?

GP: Now, gosh, Rachel, my older is 32 and has two sons who are going on 12 and 9. My sons, Aaron and Aric, are 29 and 26. And Aric  and his wife have a little baby daughter, Jordan, who is 18 months. Can I get an AWWW? Aric’s with the 82nd Airborne and his wife works full-time from home on post with the baby at home, so she’s employing a lot of those multi-tasking skills! But when I started working as a single mom, Rachel was in college and Aaron and Aric were in middle-school and high school. Keep in mind, we also had a number of other boys who came to live in our home from other situations, whether because they were in extremely conflicted relationships at home with new step-parents and everyone needed room, or they were orphaned and their local relative was already overwhelmed with their own children, or they simply had no place else to turn. It was often a houseful!

Q: Was there a stage in your working life and in your boys’ lives that was more difficult for you to juggle? I dread the teenage years, for instance, and worry that I may not have enough time to spend with them—or that I won’t be able to help them navigate issues with sex, drugs or video games. Was this a tricky period for you? And if so, what helped you through it?

GP: Time-wise, the younger years were more difficult because they simply needed more sheer time. But the teen years were more emotionally-complex. I got through those by keeping the lines of communication open and not being judgmental. It’s a practice that needs to start early. Don’t ever think you’ll get a teen to sit down and stare into your eyes and pour his or her heart out! Talk while doing other things. Talk about other people. Don’t probe, but let them get around to talking about themselves in their own time. Be interested in their lives but don’t criticize their friends. They may be testing you in reporting something that happened to see how you will react. Instead, ask them how they or others saw or felt about the event. Own up to your own errors (my favorite line is to wail ‘I’m such a dumbass!’ when I screw up, which cracks them up). If you try to be ‘perfect parent’, you’re setting too high a bar for them to clear to talk honestly to you. Laugh. A lot. Not at them (well, sometimes, in private), but with them and at yourself.

Q: I read in a LiveStrong article that you advise single moms to: “Search for federal grant options available for single mothers via grants.gov.” Is this still the way to go for single moms seeking educational grants for low-income families?

GP: Yes, but look at ALL resources. When my single-mother low-income adult daughter went back to school, we dug deep and found local organizations that would supply money to untraditional students (the Network of Executive Women paid Rachel’s way through summer session). Check out fastweb.com, too. Register there to learn about all sorts of financial aid opportunities (and I mean ALL kinds! There was a $500 prize for a 100 word ‘essay’ on your least favorite vegetable sponsored by a bunkbed company). Check out individual colleges and what special programs they have for returning adult students. I found one college in the west (noted in my book) that had special scholarships for single parents and even had furnished apartments for them on campus as part of the package. You won’t know what’s out until you research, and think outside the box. Don’t think all your money has to come from one source. Cobble together bits and pieces from here and there.

Q: I understand that your children are now grown and that you have married. Looking back, is there anything that you would have done differently as a single mom?

GP: Hm. That’s a tough one. Every mistake taught us something, so there’s value in those. Perhaps understand that there are some relationships that you may think they need to have that they’re really best off NOT maintaining. Children don’t need to have a father in their lives who will ultimately be toxic, even if they feel rejected by him and thus jump at any chance to be with him. YOU have to be strong and advocate for what is best. Look at the bigger picture of what patterns of behavior do to a child. They need caring adults, not necessarily someone who shares their genetic material.

Q: It’s so inspiring to meet other single (or formerly single) moms who managed to pursue their passions and thrive in their careers while also raising kids alone. As a former freelance writer, editor and now agent, what are you currently pursuing? Do you have any more writing endeavors of your own slated for the future?

GP: I’m focused on really expanding my business, taking it successfully through the transitions that publishing’s experiencing right now. We’re also more deeply-involved than ever in shaping our clients’ projects, editing and working with them to shape them for market. It’s become ever more competitive in publishing, so the writers need every edge we can give them. We’re also looking into the new business of agency-publishers, where agencies sometimes act as publishers for projects they passionately believe in but which don’t fit squarely into the traditional publishing model.

We’re building our relationships with film studios, foreign publishers, and multi-media producers as well, expanding our own personal network. I’m building something for the newer agents coming up, and for the children of our agents who will be joining us in years to come.

We also do workshops called ‘boot camps’ for Writers Digest about once a month, helping new writers hone their skills and develop their craft. These are done virtually, over the course of a weekend. It’s exhausting, but enjoyable and the writers report they’re getting a great deal out of it, so that’s music to my ears. Now, at my stage of the game, it’s about giving back, teaching, mentoring.

I don’t have any full-length writing in the works at the moment. I’m having too much fun playing with my clients’ work right now!

Q: Which projects and clients has Talcott represented that you are most proud of?

GP: I’m tremendously proud of all of them! Some of them have stood out as exceptional, like Beth Fehlbaum’s COURAGE series (Patience in Courage, Hope in Courage, and other titles to follow), which are based on her own experiences as a survivor on childhood sexual abuse. These have gotten so many heartfelt letters of thanks from victims, teachers and counselors, I know they’ve touched a lot of lives.

We’ve also heard so many wonderful thank-you’s for Kim Lutz’ THE WELCOMING KITCHEN cookbook, which are recipes that are completely allergen-free. Kim’s the mother of a child with multiple allergies and this cookbook is the culmination of all her love and learning and for once, allergy-free eating tastes good! (To read a bit about her, visit her blog, Welcoming Kitchen.)

I have a special place in my heart for Bruce Wolk’s MADE HERE, BABY! This book was painstakingly researched to compile listings and histories of manufacturers that make their goods for babies and families exclusively here in America, using all-American parts, assembly, packaging, and paint. There’s a special emphasis on women-owned businesses in Bruce’s book. It’s so important to be sure what you have in your home is safe, so this is really quite a resource.

Brette Sember’s wide range of books and magazine articles makes her the quintessential freelancer, from original concept cookbooks like THE MUFFIN TIN COOKBOOK to her highly-specialized legal self-help guides, like GAY AND LESBIAN PARENTING CHOICES, and business books like the popular ESSENTIAL SUPERVISOR’S GUIDE. A former family law-attorney and guardian ad litem, she opted to leave a career outside the home to work from home writing to be with her children.

Q: Talcott has helped publish many parenting books, such as THE CONNECTED CHILD (McGraw-Hill), the #1 adoption book in America, by Dr. Karyn Purvis, Dr. David Cross and Wendy Lyons Sunshine. What topics or genres are you currently seeking to represent?

GP: We’re really omnivores. The only things we don’t work with are picture books and poetry. We love hard-hitting nonfiction, beautifully-written literary fiction, mysteries, history, medicine and science, psychology, business, memoir and all sorts of books for tweens and teens. Between the four of us at Talcott Notch, we handle just about everything.

Laura Rich: How Does She Do IT?!

Laura Rich, two time Internet start-up founder, author, columnist, former editor and mom to one-year-old Graham.

How Does She Do IT?!

Laura Rich is the perfect candidate for my first How Does She Do IT?!profile within Navigating Vita’s Working Single Mother series. Laura is the co-founder of Street Fight, a news analysis site and research organization dedicated to “hyperlocal” business. Laura is also a veteran business journalist who has worked at Conde Nast Portfolio.com; The Industry Standard and Recessionwire—which she co-founded in 2009. Laura is also known for her past work which includes a column with The New York Times; editor roles with Inc.com and FastCompany.com, as well as authoring the Paul Allen biography: The Accidental Zillionaire. After being a Manhattanite for many years, Laura relocated to Boulder, Colo. where she currently lives and is raising her one-year-old son, Graham. I am so excited to include Laura in this series because anyone who knows Laura personally or professionally (which I’m happy to say I do both!) instantly realizes how hard she works—while making it all seem effortless. We all know that it is NOT effortless to raise a child solo and start a company simultaneously. With that in mind, I sat down with Laura recently and we discussed how she does it all. Of course, she shrugs and thinks it’s not that big of a deal—which gives you a glimpse into her positive attitude and chutzpa—part of her ‘just do it’ mentality that makes me feel rather like a chump for not doing more. 🙂 I hope you find this Q&A as inspiring as I do.

Q: Can you tell our readers what motivated you to launch Street Fight and when you began the process?

LR:  I have always been inspired by the formation of new communities and their needs for information and finding one another. “Hyperlocal marketing” was a new industry that had emerged out of the proliferation of mobile apps and new technologies for targeting consumers. These were exciting new developments. I brought my journalism background covering Internet startups to develop a media company that focused exclusively on this new, exciting sector with content and community.

Q: Were you pregnant with Graham at that time?

LR: I was! I had the original idea before I became pregnant, and then I put it on hold through the first trimester with the thought that taking on a new business might be too much at the same time as taking on a new baby. But as I got into my second trimester—you know, when you get that burst of energy!—I also realized that running my own business was the absolute best thing to do for my child. As a single mom, it would give me more control over the time I could spend with my child, and I wouldn’t be stuck on the corporate treadmill, beholden to the man for my salary and health benefits. It has turned out to be absolutely the right decision in that regard!

Q: How did you manage all the travel and meetings and the fundraising aspect while pregnant? Did you experience morning sickness? Did you feel like you had to hide your pregnancy? How did you manage any fears that may have been creeping up?

LR: I didn’t have morning sickness and it was a very easy pregnancy. The travel was only challenging when I was 8 months pregnant and had to fly to New York from Colorado to host a dinner for some of the leading CEOs in the industry that Street Fight covers. It was more exhausting than I expected and I cut my trip short.

As for hiding my pregnancy—I did try too, and that was made easy by the fact that I had the excuse of being in Colorado, far from being able to pop out to see people for meetings in New York and San Francisco. Instead of the pregnancy being my excuse, the distance covered for me. Because I did believe it might give some people pause.

Q: Describe a typical work day scenario for you, balancing out the needs of Graham.

LR: I have a nanny 25 hours/week, so I work very hard and intently during that time. Much of the time, I work from my home office, which makes it wonderful to be able to see Graham here and there, but is increasingly challenging for my nanny, who has to wrangle back a baby who wants to hang out with his mama. So it’s best when I work out of friends’ offices and I’m currently looking for a regular office—which has the added benefit of getting me out of the house! I should also mention that I typically work about four hours at night as well, plus Sunday afternoons when Graham is with his dad, lest anyone think I’ve got this cushy 25-hour workweek. (I wish!)

Q: You recently went on tour with Graham, just kidding, but you did take him with you when you hosted an event in New York. How did you manage the child care and travel when you clearly had so much on your mind?

LR: I do not recommend it! I joke that Graham is no longer invited on trips with me. At least not until he is at least two years old (he had just turned one when we spent two weeks on the east coast with friends and family).

It was definitely very difficult to get any work done during that time, but it was timed well to fall over a holiday week and another week when my business partner was able to cover for me.

— (oh wait, I just read the question more closely—he didn’t come with me when I hosted our Street Fight conference recently, though he did come with me last fall to New York during that conference, but he was just four months old, not mobile, not eating solids, not crawling, not even rolling—so there wasn’t too much to manage. I hired a babysitter who looked after him for 12 hours each day, and during the conference I ran to the office every few hours to pump 🙂

Graham turns one!

Q: Working full time is hard enough for all parents of young children, but single moms who live far from family have to become incredibly dexterous and inventive in times of crisis. Do you have a moment you can share when you had to become incredibly ingenious to manage it all? (Has Graham had an emergency or illness on a critical meeting or travel day, for instance?) If so, can you describe what you did to balance it all?

LR: I don’t know. It feels like that describes every day. It’s not easy being isolated and far from family. I do have Dom (Graham’s father) to help me with things like adjusting the crib when I couldn’t figure it out.

But Graham did have surgery last month and the first night was kind of hard—he was really upset and the usual things didn’t do the trick. It was a little overwhelming to have to figure out how to soothe the poor little guy all by myself.

Q: What advice do you have for other single moms venturing out into the business world or who’d like to launch a company? Should they not discuss their status as a parent or single mom when meeting with clients or investors? And how best should they tackle the fear that they may not be able to handle it all?

LR: Absolutely they should not discuss their status—unless the other party is discussing their own situation and it seems similar or it seems appropriate to discuss. I don’t care whether you’re single or married, childless or loaded with kids—it’s just not often appropriate to lead with anything like that. It’s distracting from the matter at hand: business.

As for tackling fears—I’ve always found the best way to get past fears is to just jump in and get started. Fears hold you back, so you just have to ignore them and get going. (Not that I haven’t been hugely guilty of this myself at times!)


Q: Do you have concrete advice about certain tools or baby gear that helped you more than others? For instance, traveling solo with a baby and brief case and computer and possible other gear. How did you do it? What products worked or didn’t work for you?

LR: I only traveled once with him on a work occasion and he was 4 months old, so it was pretty easy. No toys or food or bottles to tote around. I have a single back for my laptop and wallet and phone etc., so I just threw a few diapers, wipes and burp cloths in there for when we were on the plane. Otherwise, he wasn’t with me when I was running around in work mode. I may have to figure that all out this year!

Q: Over the years freelancing for FitPregnancy magazine and the Industry Standard I have written a few articles about “mommy discrimination” in the corporate workplace. (Subtle discrimination might include getting passed-over for promotions when you are pregnant, and not-so-subtle discrimination could be a boss suggesting that you won’t be able to handle your job after you return from maternity leave.) Do you think prejudice against mothers in high profile roles is starting to erode? Are there changes that you’d like to see happen in perceived stereotypes, for instance?

LR: I think that talking about your personal life is just not usually appropriate for business settings, but perhaps in certain industries it’s more okay than others, and perhaps certain geographic markets than others.

With that said,  I didn’t really experience that (kind of discrimination) but I owned my own business, and I had already been working with my main consulting client. But as you know, as we discussed, it doesn’t seem fair to me, from an employer perspective, to hide pregnancy from a new prospective employer. I’d really resent that and it would not set them up well in their job—but that’s not about being a mom, it’s about being honest about circumstances that would have an impact on a potential employer.

Q: Do you have a ritual that helps you shed your mommy self and get focussed on business to start the day? Do you meditate? Did you learn to let go and trust the nanny? (If that was hard for you, any advice?) Do you exercise daily?

LR: Unfortunately I am already in work mode the moment I wake up. I grab my phone and check my email first thing—and since my business partner and others on the east coast, our work is already underway. The question for me is more, how do I tear myself away from that and focus on my little baby guy. So I try to just keep the technology nowhere nearby (unless expecting an important client call or email) during my time with Graham.

Q: Finally, what’s next for you? Another child? Another company to launch? Another book to write? All of the above? 🙂

LR: I have no idea! I used to be a big planner, but I’m trying to learn to be less of one and just experience life as it comes. 🙂