Today I met with a talented poet and artist who self published her first book in 2017 with Amazon, for less than $2,000. That’s amazing. And it’s gorgeous. Shani’s Whispers of Grace is a delicious compilation of paintings and spiritual poetry, inspired by her time in silence “with Shiva” at the holy hill of Arunachala in Tamil Nadu. Mystical, lyrical and emotional, Shani could have sought out an agent and tried to publish traditionally. Instead, she chose to self publish and to hire a friend to create her cover. As we chatted today about her next book, now in the works, we both began discussing the pros and cons of the self publishing route. As most of you reading this know, I’m pitching agents and have written three novels, now working on my fourth. Intrinsically, I worry about the costs of self publishing and managing all the self promotion, printing costs, pr costs, platform management and search elevation, contractual issues, etc. by my self. I’ve always held agents in high regard and read experts advice such as Shawne Coyne (who published this article today lauding what good agents can do: What it Takes: Art + Commerse = Better Art.).
But after speaking with the kind-hearted and spiritual Shani today, I see that in the end, whether a writer decides to self publish or pursue traditional publishing, it all boils down to expectation and time. Shani is happy to let her book grow organically through word of mouth referrals (including mine, buy it please!). She allows placement to happen organically within appropriate settings, such as spiritual book stores, or yoga and meditation retreat centers. As Shani said: “if I touch one soul, I am happy.” She isn’t bogged down by what frightens me: all the time consuming PR, self promotion pitching and travel and speaking engagements. And her work is doing just fine since she kept creation costs relatively low.
I love her perspective and choices. Because in no way does her choice to self publish affect the quality of her craft. In fact, I think this journey of Shani’s has allowed her to focus 100% of her time on her art, and perfecting that art, without worrying about the business side. She lets her art speak for itself—and it does.
I love this last line of her poem Song of the Self: “It is only the Supreme non-dual “I” that destroys ignorance and pure Knowledge shines forth as Self.”
I think all of us writers could learn from Shani. When one continues to write for the sake of writing and for the gift it gives us by honing the craft—while enjoying the journey—the writing will intuitively and intrinsically get better. And it is more likely that an author will make deep connections with her readers as well. From the heart-felt intention of creating an inspiring piece of art, for the sake of art, that art, in turn, will flourish and the right organic opportunities will arise.
Thank you Shani for your words of wisdom today. I can’t wait to see your paintings and your next book!